Project centers in Chennai

IEEE Final Year Project Topic for CSE

Base Paper Title

Interest-Driven Outdoor Advertising Display Location Selection Using Mobile Phone Data

Our Title

IEEE Project Abstract

The modern outdoor advertising industry is introducing new technologies to attract attention and enhance effective reach. However, displaying the pertinent advertisements (ads) and maximizing their coverage are still a challenge, as little is known about the interests of passersby. In this paper, we attempted toll this gap by 1) identifying the individuals' interests extracted from the mobile phone internet usage data,and 2) analyzing the individuals' mobility patterns acquired from the mobile phone location data. Based on these data, the problem of distributing the outdoor ads to the maximum reach of the potentially interested users was further formulated as a maximal covering location problem (MCLP). Specifically, a continuous space maximal coverage model, the MCLP-complementary coverage (MCLP-CC), was utilized to search for the optimal locations for a given category of advertisements. Finally, the proposed methodology was applied to Wuxue, a city in central China, as a case study. The calculation results show that when setting the same number of places for outdoor advertising, our approach achieves an average of 69% improvement compared with the current dominant ads placement approach (selecting the most crowded location) in reaching the potential target audiences. An average of 15% improvement compared with the classic MCLP model.Overall, this paper demonstrates the value of the mobile phone data for interest-driven outdoor advertising and its potential applications in other mobile services.

Existing System

Drawback of Existing System

Proposed System

Advantage of Proposed System

Enhancement from Base Paper


Technology Used : Hardware & Software

Existing Algorithm

Proposed Algorithm

Advantages of Proposed Algorithm

Project Modules

Literature Survey


Future Work

To View the Abstract Contents

Refer Your Friend
Refer Another Friend
Thanks for Referring Your Friend / Relation

Now it is Your Time to Shine.

Great careers Start Here.

We Guide you to Every Step

Success! You're Awesome

Thank you for filling out your information!

We’ve sent you an email with your Final Year Project PPT file download link at the email address you provided. Please enjoy, and let us know if there’s anything else we can help you with.

To know more details Call 900 31 31 555

The WISEN Team